WOWorks acquires fast food brands Barberitos and Zoup! Restaurant


Fast and casual food brands Zoup! Eatery and Barberitos Southwestern Grille and Cantina were purchased by WOWorks, the parent company of better-for-you restaurant brands Saladworks and Frutta Bowls.

Based in Athens, Georgia, USA, Barberitos Southwestern Grille and Cantina is a fast-casual concept of burrito, tacos, bowls and salads, serving all-natural meals and allowing you to customize orders with a choice of proteins and toppings.

Currently, the brand has 50 franchise-owned restaurants and four company-owned stores, all located primarily in the southeast of the country.

On the other hand, Zoup! Eatery is a fast-casual concept that offers soups, broths, salads and sandwiches.

Created in 1998, Zoup! Eatery is based in Southfield, Michigan, and has 67 franchise-owned restaurants and one company-owned location.

While Zoup! Eatery will join the WOWorks family of better-for-you restaurant brands, Zoup! Specialty Products will retain its operational independence.

It will be led by Eric Ersher, the founder and former CEO of Zoup! Systems.

WOWorks CEO Kelly Roddy said, “Today we welcome both Barberitos Southwestern Grille and Cantina and Zoup! WOWorks family restaurant.

“These brands share our overall goal of becoming one of the largest, forward-thinking, good-for-you companies in the restaurant industry.”

Going forward, WOWorks plans to take over the infrastructure and operations of both brands to drive explosive growth.

With these acquisitions, WOWorks now has six brands and expects to end the year with more than 400 restaurants, as well as creating more than 10,000 restaurant job opportunities.

Last March, WOWorks agreed to acquire The Simple Greek, a fast-casual Greek restaurant franchise.


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