Toast enhances mobile ordering and payment solutions to help restaurants increase sales, collect customer data and address workforce challenges

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BOSTON–(BUSINESS WIRE)–Toast (NYSE: TOST), the all-in-one digital platform built for restaurants, today announced enhancements to its mobile ordering, payment and digital menu solutions, lowering the barrier to entry for restaurants to embrace mobile-first, guest-led technology in a challenging work environment. With Toast, customers can easily scan a QR code to browse the menu, order and pay, all from their mobile device. Key new updates will include server-initiated ordering, allowing servers and guests to start and add to a tab, and customizable digital menus per serving area, such as patio, take-out window, and full table service. Plus, Toast digital menus and mobile payments are now included in Toast’s industry-leading point-of-sale for restaurants at no additional cost.

The restaurant industry is changing. A majority of guests now say they are likely to view a menu or order a meal through their mobile device. Nine out of ten restaurateurs say the lack of staff has a significant or moderate impact on their restaurant’s ability to grow and succeed.2

With Toast Mobile Dining Solutions, customers in full-service restaurants no longer have to wait for servers to add to their order or checkout, and customers in quick-service restaurants can now skip the line to order their meal. Restaurants of any size or concept can be able to increase sales and tips, collect valuable data on every transaction to build customer loyalty, and address labor shortages with a more efficient service model. They can also introduce more dynamic menus and pricing in the face of rising supply costs and inflation.

“As restaurants navigate an unprecedented work environment, rising costs and changing customer preferences, digital menus, mobile ordering and payments are becoming more commonplace,” said Aman Narang, President and co-founder of Toast. “With Toast’s new mobile dining solutions, everyone benefits. Restaurant owners have the opportunity to increase sales, retain customers and make their staff more efficient, employees can serve more tables and earn more tips, and customers don’t have to wait for checks or make tail. »

“People like the fact that they can order themselves. It’s the fact that customers can choose how they want to place their orders – it gives them the option. ‘Where can I find my server?’ Oh. I will just use a QR code,” said Ilya Alter, co-owner of Dacha Beer Garden. “The beauty of Toast is that it’s a single system, you don’t have to deal with integrations.

“With Mobile Order & Pay, our tips have more than doubled. I split the tips among all the employees…there are dishwashers that now make $35 an hour,” said Danny Rosa, manager, New England Lobster Market & Eatery. “My employee retention is now at an all-time high, which is pretty awesome.

The enhanced Toast Mobile Order and Pay solutions are a suite of fully integrated and flexible products that help restaurants:

  • Increase revenue and tips – Toast gives customers the ability to browse, order and pay from their mobile device, and restaurants using Toast Mobile Order & PayMT typically see an average 10% increase in income3. Dynamic digital menus can be updated in real time without wasting time or money printing new menus when an item is no longer available or testing new prices and combinations. Restaurants will be able to offer customizable menus by service area, such as terrace, bar/lounge, take-out window and full table service. Additionally, restaurants can customize the tip options customers see and set a default value to help increase tip size.
  • Fighting the labor shortage with a more efficient service model – Restaurants can simplify payment for customers and staff, enabling card pre-authorization and the ability for customers to pay quickly and easily. For the first time, the guests and Restaurant servers on the Toast Platform can now start or add to their tab, allowing customers to order through their device or through the server with everything synced to a tab.
  • Collect data on every transaction to build customer loyalty – Restaurants face competition from third-party platforms for customer loyalty and data. Now restaurants can take direct control of their relationships with their customers by inviting them to join loyalty programs at checkout, whether onsite or offsite. Restaurants also have the ability to collect customer data on every transaction that can be leveraged to power their marketing and loyalty programs. On average, Toast Restaurants generate up to $2,800 in sales per campaign with email marketing and increase loyalty signups by 25% with mobile payments.4.

Toast is at the forefront of innovative customer-facing restaurant technology, whether it’s the portable Toast Go® POS, digital menus, or mobile ordering powered by QR codes. Today’s updates create value and flexibility for all restaurants, regardless of format:

  • Full-service restaurants can free server time so they can focus on more table touches and recommendations. On average, paying using Toast mobile payments can save waiters four minutes per table compared to traditional methods5.
  • Fast service and fast casual restaurants can allow customers to skip the line, order from their mobile device, and receive SMS notifications when their order is ready. On average, customers tip 18% more transactions to QSRs when paying via Toast Mobile Order & Pay™ compared to standard payment.6

Restaurant owners and operators can learn more about Toast and schedule a personalized demo here.

About Toast

Toast [NYSE: TOST] is an all-in-one, cloud-based digital technology platform specifically designed for the entire restaurant community. Toast provides a single platform of software as a service, or SaaS, fintech products and solutions that give restaurants everything they need to run their business across point-of-sale, operations, digital ordering and delivery, marketing and loyalty, and team management. By serving as the restaurant operating system across dine-in, take-out, and delivery channels, Toast helps restaurants streamline operations, increase revenue, and deliver exceptional customer experiences. For more information, visit www.toasttab.com.


[1]Toast restaurants that add Toast Mobile Order & Pay™ typically see an average increase of between 10% and 12% in Toast processing volume. Based on the average impact seen across different Toast restaurant segments. Based on at least 12 months of internal Toast data. Individual results will vary.

[2]National Restaurant Association”State of the restaurant industry 2022” Report

[3]Toast restaurants that add Toast Mobile Order & Pay™ typically see an average increase of between 10% and 12% in Toast processing volume. Based on the average impact seen across different Toast restaurant segments. Based on at least 12 months of internal Toast data. Individual results will vary.

[4]Based on internal Toast data from 2021. Individual results may vary. Registration for a Toast Loyalty account is typically requested during the checkout process for Toast mobile payments.

[5]Based on August 2021 internal Toast data among restaurants using Toast mobile payments. Individual results will vary.

[6]Based on internal Toast data from 2021 among restaurants using Toast Mobile Order & Pay™. Individual results will vary.

TOST-CORP

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