The Local Culinary (TLC) pioneered the virtual restaurant franchise model in the United States.
/ EIN News / – Palo Alto, February 22, 2021 (GLOBE NEWSWIRE) – – The company has more than 50 unique brands which are franchised in restaurants or ghost kitchens. Within months, TLC has grown at an accelerating rate and can now be found in major cities across the country; from LA to New York, Miami to Chicago and many more.
According to Alp Franko, founder of The Local Culinary, their growth is attributed to their experience and knowledge of the industry, their passion, their ability to adapt locally and to deliver consistent quality.
“We are the only ones on the market with an operational background. This expertise has enabled us to thoroughly optimize the virtual catering system and develop a very lucrative business model for franchisees. Our marketing is strong but our operation is even stronger, making our model very profitable. Opening a restaurant is easy, keeping it open over time is what is difficult. Only a solid business model and operation can ensure the success of a restaurant ”. Franko added, “Having this training also allows us to speak the same language with our franchisees / chefs: we talk about food costs, menu engineering and market listings. We understand our franchisees, their questions, their problems and their day-to-day operations. Understanding each other is essential for success.
With its large portfolio of brands, The Local Culinary is able to respond to any request and thus act very locally. “We are one nation, but every city and even every neighborhood is different. With our extensive portfolio of brands, we can meet the demand of any franchisee ”.
The Local Culinary said it increases revenue without compromising costs, as the focus is on leveraging what restaurateurs already have. The expected growth in the food delivery space provides them with a fortuitous opportunity for the foreseeable future. So far, the company has established its legitimacy through its accelerated growth and local buzz.
For Alp Franko, the key to success is consistent quality. “In our business we sell food while in a restaurant you sell food, service and experience. We cannot afford lower quality because customers will not order anymore. This is why our choice of partners is essential. It is important to grow taller but it is more important to grow well. We are looking for real chefs, those with soul and know-how who work with quality equipment. Even with the best ingredients, if a chef cannot create a quality meal due to lack of experience or the proper equipment, the business cannot be successful in the long run. This is why our choice of partner is fundamental to ensure success in order to maintain the consistency and quality of the products ”.
If you are a restaurant or ghost kitchen owner looking to increase your income, please do not hesitate to contact The Local Culinary.
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