For your restaurant’s social media strategy to be effective, you will need to familiarize yourself with the latest trends in social media design for restaurants. Below are some cool rules we’ve created with the help of our friends at VistaCreate.
Social Media Ideas for Restaurants
Be informative and provide value
It goes without saying, but you’ll need to let customers know what platforms you currently exist on. Your restaurant’s social media handle should be easy to find online, represent your brand, and resonate with your target audience.
Be sure to incorporate these elements into your restaurant’s social media:
- The company logo
- The type of business
- Opening hours
- Dishes your business specializes in
- Whether or not food delivery is available
- Business location
- Company contact details
- A link to your site
You will also need:
- Choose an easy-to-remember social media ID
- Include your unique selling point in the description
For added effect, try adding hashtags to your bio to describe the vibe of your restaurant and allow people to quickly judge whether or not you’re their best choice.
Stay relevant and trendy
Your messaging should be in tune with current trends. Be sure to stay on top of trending topics, hashtags, and memes to keep your customer conversations going.
You can also include seasonal dishes or daily specials to entice where imagery can go a long way. You can also announce holiday promotions in advance so people can book for the holidays.
Embracing current trends can help you create the content users expect from your restaurant and engage with them in the way they expect. This brings you high levels of visibility, when your post appears, even to non-subscribers.
On explore pages, users see trending posts and stories that match their interests based on the posts they normally interact with. When trending articles and stories appear for a specific hashtag, it means the user has searched for that hashtag and is interested in that topic.
This gives you the opportunity to connect with people who are interested in hot topics. It might even help you attract new followers to your restaurant.
Interact and engage with your audience
Interact with customers and ensure you have frequent updates for them on specials, daily specials, giveaways, quizzes or respond to comments or questions.
Organize contests, quizzes and ask customers to post their favorite photos in your establishment. You can also run polls with your audience to ask them if they like red or white wine or what their favorite pizza topping is. Also, be sure to respond to comments promptly, even though they may be negative.
Simply put, social media engagement is the measurement of comments, likes, and shares. It’s like a dinner party where you have to welcome guests and make sure the conversation is flowing. Strong social media engagements through polls, surveys, likes, and comments ensure that you build strong connections with your restaurant’s current and potential customers.
Engagement is much better than just accumulating subscribers.
Show your human side
Interact like a human. It is important to humanize your establishment. Put a face to the name and nurture relationships with your target audience online. Show your generous side by supporting charities or supporting local events. If you and your staff host charity fundraisers or have a compelling story about your staff, share it with your audience.
Dedicate restaurant social media posts to team members and post a photo of them working in the restaurant and include their favorite guest experience or favorite dish. When you receive feedback on your content, always respond to it to generate real conversation.
Respond to complaints or concerns and always thank customers for their positive feedback. Engaging with your customers in this way will show that there is a real person behind your brand who cares about customers, rather than a robot managing interactions.
Humanizing your brand not only helps grow your restaurant business, but will also encourage greater engagement with your content. Using videos, putting a face to a name, using emotions, sharing personal stories of your staff, etc., are great ways to humanize your business.
Collaborate with local influencers on social media
Today, influencers have mastered the art of selling. They consistently deliver compelling content that encourages people to like, share, and comment. They can help you create content and productions that can appeal to your target audience, making your posts more organic from real people that the audience identifies with.
The appeal of influencers comes from the fact that they often inspire, encourage and motivate their audience. Using social media influencers offers a relatively quick, high-impact alternative to promoting your business, boosting your image, and strengthening connections with your most passionate customers.
With the support of influencers, you can promote your restaurant and create new content in your social media broadcast. You can even make influencers your brand ambassadors so that every time people see your influencer at an event, they will trust the brand more.
In addition to generating buzz and followers for your restaurant, social media influencers can also offer valuable insights into your target audience, offer editorial and production support, and help create great content.
Plan, plan and plan some more
Marketing your restaurant on social media can only be successful if you make sure you have a plan of action. Planning your restaurant’s social media strategy will help you overcome the intricacies necessary for your success.
Make sure your plan explicitly defines the milestones you want to achieve and how you can measure your success. Each of your strategic objectives must be specific, measurable, achievable, relevant and time-bound (SMART). You’ll need to create an engagement plan and make sure the content you create matches your brand’s voice, value, and personality.
Raising restaurant awareness on social media isn’t just about creating the best posts possible, it’s also about knowing when are the best times to post and how you can reach your target audience. By having a well thought out content calendar, you will be able to know what to post and when to post and have the conversation throughout the year, holidays and special occasions for your restaurant. Once you’ve mastered producing regular content, you can then use comments to tweak content based on your audience’s engagement.
Create marketing materials
Creating your restaurant marketing materials doesn’t have to be difficult. Platforms like VistaCreate offer graphic design solutions that meet the needs of pros and novices alike. VistaCreate is an online graphic design tool that helps users create designs from thousands of design templates with different formats for social media, print, and web projects.
This graphic design platform includes over 50 million creative assets including images, videos, and vectors for any print-on-demand design project. VistaCreate offers a great selection of ready-made design solutions for restaurants, cafes or bars that will make your social media marketing stand out.
VistaCreate may be the right solution for you
Good quality food and services are no longer enough to make a business successful. This means finding innovative ways to improve onsite and offsite experiences for customers. Along with quality offerings, you need to turn your restaurant business into a brand that people can trust.
What’s great about VistaCreate is that it’s easy to set up and use for beginners. This means you can create videos, animations, graphics, advertisements or even your branding materials. You won’t run out of choices for your social media campaign as it offers more than 50,000 templates with no download limits that you can use directly or customize.
You’ll have access to over 50 million royalty-free photos, videos, vectors and more. If you’re still not sure where to start, you can get inspired by browsing templates based on industry-specific designs for your catering business.
With its media kit features, you don’t have to worry about your lack of graphic design knowledge. Designing your restaurant marketing materials is a breeze thanks to its intuitive photo editor, where you can add your logo, incorporate your branding components, play with fonts and even add other visual elements to your designs , including animations, sound effects, and more. Check out their industry-specific designs for free.
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