Robeks names franchise veteran Todd Peterson


Robeks, the popular destination for fresh smoothies, juices, acai bowls and more, today announces the next phase of its aggressive franchise efforts with the appointment of industry veteran Todd Peterson to the newly created director of development. Peterson will oversee all aspects of the company’s franchise development and market expansion.

“Robeks enjoys a stronger unit-level economy than many brands in this segment and with impressive same-store sales results and a strong base of profitable restaurants in multiple states, the company is very well positioned. to accelerate growth. I couldn’t be more excited to lead the development efforts of this iconic brand,” said Todd Peterson.

Peterson’s background includes more than 25 years of experience leading the development of national and international franchise restaurants for both full-service and limited-service brands. Most recently, he served as Vice President of Franchise Development for Wingstop Restaurants, a leading 1,700-unit publicly traded global restaurant brand.

“The strength of our brand, the appeal of our category and the return on investment for Robeks franchisees were key in helping us attract someone of Todd’s caliber. We are thrilled to have Todd join the Robeks team to lead and accelerate our development efforts in new and existing markets,” said David Rawnsley, president and chief financial officer of Los Angeles-based Robeks.

In 2021, Robeks celebrated its 25e anniversary and the company strengthened its foundations to set the stage for the next 25 years. Menu innovation with premium toast, including various avocado and nut butter versions, helped attract new customers and boost sales. Expanding into new markets has increased the company’s footprint across the United States. The company’s top 25% of locations now boast industry-leading annual unit volumes, exceeding $1 million*.

“Robeks has the best franchisees in the world who deliver for every customer every day with enthusiastic customer service and a commitment to exceptional quality, and with Todd’s leadership, we look forward to significantly and meaningfully growing our system,” said said Rawnsley.

About Robek

Robeks, which celebrated its 25th anniversary in 2021, is a preeminent leader in the healthy juice and healthy smoothie category using fruits and vegetables at the peak of their freshness for great taste and quality nutrients. Also known for its fresh acai bowls and premium toast, Robeks continues to innovate with creative flavor combinations with fresh, high quality ingredients that make people happy. With more than 100 locations open and under development in thirteen states and the District of Columbia, Robeks continues its rapid growth with franchise opportunities in select markets across the country. For more information, visit and for more details on the franchise, visit


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