Pizzeria Uno Launches New Restaurant Franchise Conversion Strategy to Help Hotel Owners Increase Food and Beverage Revenue


With a universally loved consumer offering, low start-up costs, multiple revenue streams and more, the franchise is well positioned to become the preferred pizza brand in the hospitality industry.

Pizzeria Uno Launches New Restaurant Franchise Conversion Strategy to Help Hotel Owners Increase Food and Beverage RevenueBoston, MA (RestaurantNews.com) Pizzeria Uno, the neighborhood pizzeria franchise known worldwide as the birthplace of the Chicago-style deep dish, is launching a new restaurant conversion opportunity for hotel owners. Potential franchisees now have the opportunity to leverage the brand’s iconic menu, in-depth support infrastructure, and strong ROI potential to open a full-service Pizzeria Uno restaurant connected to their hotel.

This new growth strategy comes after the company converted three Midwestern hotel restaurants to Pizzeria Uno locations earlier this year, all of which saw impressive increases in food and beverage sales from day one.

“As a franchise company, we are always looking for the best strategy for our concept,” said Eric Frederick, CEO of Pizzeria Uno. “Since opening these conversions, each of them has experienced significant sales growth. Their lowest week since conversion would have been a banner week for the restaurant prior to conversion. We have one location that generates approximately 10 times more volume on an average day.

Chris Dellamarggio, head of marketing for Pizzeria Uno, notes that this rapid growth is due to four lucrative revenue streams: increased revenue from in-house dining for hotel guests, take-out for hotel guests hotel, take-out and/or local community delivery. and restaurant income from people in the surrounding area who would not typically dine at a hotel restaurant. An added benefit can be seen in the hotel gaining additional customers due to the presence of a nationally known and respected restaurant brand.

“Hotel guests arrive and see a known and loved brand that they feel comfortable dining with, and that automatically increases volume and catch rate compared to the typical unbranded restaurant,” Dellamarggio said. . “Restaurants are also bringing in locals who would normally have no reason to visit the hotel. The takeout and delivery element has benefits for both hotel guests ordering restaurant takeout. hotel rather than outside the hotel, as well as for orders from people in the surrounding community.

Pizzeria Uno Launches New Restaurant Franchise Conversion Strategy to Help Hotel Owners Increase Food and Beverage Revenue

And with a global industrial value of $141 billion, pizza is big business. “Everyone loves pizza,” Frederick said. “When people travel, they’re more likely to get comfort food, and pizza has always been the number one option, whether it’s dine-in, take-out or delivery. We have a national brand known for serving amazing pizza for decades. While the heart of the Pizzeria Uno menu is our Chicago-style deep pizza and our Chicago-style thin crust, there’s something on our menu for every diner. From our healthy salads to some of the best chicken wings on the planet, your customers can satisfy almost any craving.

Even better, since hoteliers likely already have most of the equipment and kitchen in place, Frederick says conversion costs are minimized and owners can be sure they’ll have all the support they need. need to succeed as Pizzeria Uno franchisees.

“We have an existing infrastructure that helps franchisees with supply chain, marketing, training, technology, construction, ongoing operations — all aspects of the business,” Frederick said. “We do not mark up our suppliers’ costs and in these times it is essential to have a supply chain team and national purchasing power that can help in an inflationary environment. We look for quality and price, and pizza already has one of the lowest food costs.

This opportunity is ideal for hoteliers who want to get the most out of their catering program. Opportunities may apply to those looking to convert their current hotel restaurant into a Pizzeria Uno branded restaurant, hotel operators building new hotels and restaurants, or existing hotel owners adding a restaurant for the first time. . There are even opportunities for hotels that don’t have a kitchen as Pizzeria Uno provides a premium frozen product from their Uno Foods division. And with a huge amount of white space available, Frederick says Pizzeria Uno is one of the few nationally-known pizza concepts with room to grow nationwide.

“We’re really focused on finding the right franchisees for the brand,” Frederick said. “We have a great culture here, and we seek to partner with people who truly understand hospitality and want to become a lasting part of their community. The ideal franchisee will be someone who is passionate about the Pizzeria Uno brand – any franchise can provide you with all the training guides in the world, but passion is what will make customers feel cared for.

Looking ahead, Frederick says interest is already growing rapidly among hotel owners and the pipeline is filling up fast as the Pizzeria Uno team aims to become the preferred pizza brand in the hospitality industry. accommodation. There are additional locations slated to open in 2022 and more are in the works.

“Ultimately, hotel owners want more sales from their F&B program,” Frederick said. “We have a great solution: bringing a well-known brand of pizza to the hotel. Now has never been a better time for hotel owners to invest in a Pizzeria Uno restaurant conversion, join a brand they are passionate about, and earn more money.

About UNO Pizzeria & Grill

Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states, as well as the District of Columbia, India and Saudi Arabia. UNO aims to connect people around pizza – from its famous Chicago Deep Dish, invented by UNO in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. The Company also operates Uno Foods, a consumer packaged food business that supplies supermarkets, airlines, cinemas, hotels, airports, travel centers and schools with private label frozen and refrigerated foods. and UNO branded products. For more information, visit www.unos.com.

Sheri Hill


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