Pizzeria Uno establishes hotel-restaurant conversion strategy with new location in the Greater Chicago Area


The O’Hare-area hotel is one of three locations to convert its restaurant to Pizzeria Uno this year, with the franchise aiming to become the lodging industry’s preferred pizza brand.

Pizzeria Uno establishes hotel-restaurant conversion strategy with new location in the Greater Chicago AreaBoston, MA (RestaurantNews.com) Pizzeria Uno, the neighborhood pizzeria franchise known around the world as the birthplace of the Chicago-style deep dish, has set its sights on a new industry: hospitality. The brand celebrated several successful hotel conversions this year. He has since launched a strategic plan to find other qualified and passionate hotel owners across the country who are looking to revamp their dining program by integrating a well-known brand into their establishment. The first of these hotel conversions to open is a Chicago-area hotel that held its soft launch earlier this year and is now gearing up for its grand opening on August 26.

This new Pizzeria Uno location, which was previously an unbranded restaurant, is located in Schiller Park, serving the Rosemont and O’Hare areas as part of a soon-to-be-converted Delta hotel. This marks the first time Pizzeria Uno has expanded its original Chicago deep-dish recipe outside of its iconic downtown location, which opened nearly 80 years ago.

“Bringing the iconic Pizzeria Uno brand to our hotel has been an incredible opportunity,” said Victor Ravago, part of Bravo Hospitality Group, the franchisee behind the opening. “We saw an increase in revenue from day one. We are not only seeing an increase in traffic from hotel guests, but we are also seeing customers from the local community frequenting the restaurant which has not happened before. The highly respected name of Pizzeria Uno is definitely a draw. And we pride ourselves on serving our customers with a top-notch customer experience.

With this brand recognition and consumer-loved offering, hotel owners like Ravago and Bravo Hospitality Group have the opportunity to get more out of their dining program. The economic model of Pizzeria Uno results in five lucrative revenue streams for hoteliers: increased revenue from in-house dining for hotel guests, take-out for hotel guests, take-out and/or delivery from the local community, on-site dining income from people in the surrounding area who would not typically dine at a hotel restaurant, and the potential addition of group sales driven by an experienced group sales team and system.

“As the first restaurant to open as part of our hotel conversion strategy, this is truly our proof of concept and a great moment for the Pizzeria Uno brand as a whole,” said Eric Frederick, CEO of Pizzeria Uno. “Even before their grand grand opening, Bravo Hospitality Group and its hotel are already seeing nearly double the food and beverage sales they did before the conversion.”

But increased business isn’t the only benefit of partnering with Pizzeria Uno. The 40-year-old seasoned franchise company also provides franchisees with in-depth support in all aspects of the business, from planning to construction, operations to supply chain, marketing and finance.

Additionally, since hoteliers already have most of the equipment and kitchen available, conversion costs are minimized and owners can be sure they will have all the support they need to run the restaurant more efficiently than they would generally do so as an independent entity.

“The support provided by the Pizzeria Uno franchise has been tremendous,” Ravago said. “We feel like we have a true partner in all aspects of the business, and the experience in the business is quite extraordinary. Franchising touches all aspects of the business, so we can focus on restaurant and hotel management.To top it off, all employees have a deep passion for the Pizzeria Uno brand.We feel the same passion for providing a quality product and a superior dining experience in our restaurant.

Since the Chicago-area hotel held its soft launch in March, two other Pizzeria Uno hotel conversions have already opened across the country, including one outside of Detroit and one in North America. ‘Indiana. More are being built, and even more are in the works, as the franchise opens up a unique path for expansion and franchisees like Bravo Hospitality Group benefit from connecting with an iconic restaurant brand and five new revenue streams.

“This is an exciting opportunity in the hospitality and franchise space, and we are already seeing extremely strong momentum,” said Frederick. “The pipeline is filling up fast, but we’re still able to onboard new restaurants at this time. Everyone who invests in this conversion is seeing outstanding results and it’s proving to be an important part of their business. We couldn’t be more excited to see the success of Bravo Hospitality Group, as it further demonstrates that this is not just an exciting opportunity, but one that works.”

Now, as pent-up travel demand picked up following the COVID-19 pandemic and the pizza industry boom Across the country, there’s never been a better time for hoteliers to optimize their dining program with a Pizzeria Uno restaurant conversion.

About UNO Pizzeria & Grill

Based in Boston, Massachusetts, Uno Restaurant Holdings Corporation includes 80 company-owned and franchised UNO Pizzeria & Grill restaurants located in 18 states and the District of Columbia, India and Saudi Arabia. UNO aims to connect people around pizza – from its famous Chicago Deep Dish, invented by UNO in 1943, to its Chicago Thin Crust, to its gluten-free and vegan pizzas. The Company also operates Uno Foods, a consumer packaged food business that supplies supermarkets, airlines, cinemas, hotels, airports, travel centers and schools with UNO-branded frozen products. For more information, visit www.unos.com.

Sheri Hill


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