“Restaurants are hubs of our communities, where we enjoy our daily routines and celebrate our most special moments. The people who work in restaurants are the ones who make those moments possible and we mobilize everyone to help them properly. . now, “said Scott Finlow, Marketing Director, PepsiCo Global Foodservice.” Through these relief programs and virtual events, we are providing multiple ways for people to come together to support restaurants and food service workers. at national scale.”
To support the restaurant industry during this difficult time, PepsiCo is launching the following initiatives:
The world needs more good news
To support struggling restaurant workers, PepsiCo is committed $ 1 million to help launch the Restaurant Employee Relief Fund (RERF) created by celebrity chef Guy Fieri and the National Restaurant Association Educational Foundation (NRAEF). The fund provides $ 500 subsidies to industry employees who have been affected by COVID-19, including a significant drop in wages or job loss.
In his digital broadcast Some good news, filmmaker and actor John krasinski surprised Fieri when he shared PepsiCo’s pledge to raise a $ 3 million for the RERF. One of the best parts of this surprise included a Pepsi logo drawn by the Krasinski girls. Americans can join the mission by purchasing a Pepsi t-shirt or tote with that special piece of art at Sevenly.org; 100% of the profits will go to the RERF.
“Nacho Average Showdown” to take charge of the RERF: May 15
Nacho-loving rivals Guy Fieri and Bill Murray join forces to present “Nacho Average Confrontation” a virtual live nacho-making contest presented by Tostitos to raise awareness and donate to the RERF. The competition will be judged by the basketball legend Shaquille O’neal, actor Terry crews and hosted by Food Network host Carla Room.
With partners like Uber Eats, Tito’s Handmade Vodka, Ecolab, Modelo Negra, Tyson Foods and Food Network, the event will be a laughing stock and raise much-needed funds for restaurant workers facing financial difficulties. Food Network will broadcast the competition live on Friday May 15 at 5 p.m. EST/2:00 p.m. PST at Facebook.com/FoodNetwork. Viewers will be encouraged to contribute to the RERF via the Donate button.
Staying in is the new going out
PepsiCo invites consumers to step up restaurants with The Great American Takeout. By ordering at least one meal a week for delivery or pickup, people can help keep restaurants running – and spread the word by sharing what they’ve ordered using the hashtag #TheGreatAmericanTakeout.
At Friday May 15 at 8 p.m. EST/5:00 p.m. PST, PepsiCo will host a Dinner and movie in support of The great American takeaway. The free event includes a screening of A fine line, an award-winning film that ignites the dialogue about female leadership in the kitchen and beyond, exploring why less than 7% of chefs and restaurateurs are women. The film will be followed by a live chat with star chefs Cat Cora, Tanya Holland, Maricel Presilla and Val james, who will share their personal experiences and how they find creative ways to help restaurant employees and stay in business. People can join PepsiCo and The Great American Takeout by signing up for the launch of A fine line on YouTube Premiere here. The discussion after the screening will be available on CrowdCast.
With 8 million Latinos normally employed in restaurants, hotels and other jobs at high risk of health and economic loss, PepsiCo has also partnered with UNIVISION to create a Message of public interest (PSA) to further support The Great American Takeout. The PSA features Jesús Díaz, aka Chef Yisus, host of a cooking segment on “Despierta América”, the most watched morning show on Spanish television.
Help customers get back to business
PepsiCo Foodservice partners with customers in channels ranging from restaurants and hotels to hospitals and schools and beyond. As the restaurant industry and consumers discover how to adapt to the new landscape, PepsiCo launches a resource web page on PepsiCoPartners.com to help operators every step of the way, whether it’s reopening their doors, reinventing their businesses or setting the stage for future growth.
PepsiCo Foodservice COVID-19 relief and recovery efforts have also included:
- Give meals, give hope: While many food insecure children do not receive school meals during the pandemic, PepsiCo Foodservice and the PepsiCo Foundation have launched #GiveMealsGiveHope to support the efforts of No Kid Hungry. PepsiCo is committed $ 1 million in the campaign then partnered with more than 20 athletes such as the New York Yankees Aaron Judge and the New York Giants’ Saquon Barkley to encourage people to donate to match the funding. The campaign exceeded its fundraising goal to raise another $ 1 million.
- Support for nursing staff: PepsiCo Foodservice thanks healthcare workers with its snacks and drinks, donating approximately 900,000 drinks to 300,000 healthcare workers in 221 hospitals nationwide.
- Sun Project: With bubble, PepsiCo Foodservice is in partnership with Sun Project, a non-profit organization that supports children in hospitals, to send Sun Kits and a little joy for the pediatric patients currently isolated due to visitation restrictions. Kits will include therapeutic play activities including crafts, STEM, and music.
- Drinks on us: At April 18, PepsiCo offered consumers a free Pepsi on qualifying orders from a variety of partner restaurants, rewarding fans for their stay and encouraging them to support the restaurants. The program has been seen by nearly 60 million people and has been carried out in 24 countries.
- PepsiCo digital labs for food service: This offering gives customers free access to digital solutions to promote online ordering and delivery, and to streamline operations.
To donate to the RERF, visit https://rerf.us/faire-un-don/. PepsiCo Foundation to Match PepsiCo Employee Donations to NRAEF Through May 20, 2020. All other nonprofit donations are eligible for standard match. More information on PepsiCo’s COVID-19 relief efforts can be found at www.PepsiCo.com.
* According to the National Association of Restaurateurs
PepsiCo products are loved by consumers more than a billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $ 67 billion of net sales in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $ 1 billion each in estimated annual retail sales.
Leading PepsiCo is our vision to be the world leader in convenient foods and beverages by winning with purpose. “Winning with Reason” reflects our ambition to win sustainably in the market and to embed the goal in all aspects of the business. For more information visit www.pepsico.com.
ABOUT THE NATIONAL RESTAURANTS ASSOCIATION EDUCATIONAL FOUNDATION (NRAEF)
As a philanthropic foundation of the National Restaurant Association, the public service mission of the National Restaurant Association Educational Foundation is to enhance industry training and education, career development, and community engagement efforts. . The NRAEF and its programs aim to attract, empower and advance the restaurant and catering workforce of today and tomorrow.
ABOUT NO KID HUNGRY
No child should go hungry in America. But millions of people don’t know where their next meal is coming from. No Kid Hungry is ending childhood hunger by helping to launch and improve programs that give all children the healthy food they need to thrive. It is a problem that we know how to solve. No Kid Hungry is a campaign by Share Our Strength, an organization that fights hunger and poverty.
CONTACT: Gina judge, [email protected]
SOURCE PepsiCo, Inc.