Understanding the consumer movement has always been a struggle for businesses, especially in the restaurant and commercial real estate industries. The unique strategic alliance between Near and BI Spatial enables companies to prioritize location-based opportunities by slice of the day and the presence of their target consumers, maximizing the ability to identify and exploit new revenue streams .
Pollo Camperoa fast casual restaurant chain focused on tasty chicken meals started as a small family restaurant in Guatemala in 1971, and has become one of the largest chicken chains in the world. Pollo Campero currently has 80 restaurants in the United States, 15 of which are franchises. The chain has a major growth strategy to expand rapidly across the United States in 2022. As part of its growth strategy, the restaurant plans to open 10 company restaurants in 2022, 20 in 2023, and then expand speed up to open a total of 200 locations. together over the next five years. Their first challenge in the United States was to complete their customer profile and build a development strategy based on this profile.
To identify their key customer groups and focus on their real estate strategy, Pollo Campero used BI Spatial to analyze their markets using Near’s mobility data and segmentation to explore target customer segments from Pollo Campero, and then map these segments by time slot – anywhere in the world. in the United States, Pollo Campero was able to leverage the results to prioritize the top 500 US intersections for new corporate and franchise locations. The chain now uses this valuable data for its expansion plan, and also to share it with its franchisees. Spatial and nearby BI data became the foundation of Pollo Campero’s development program, informing their expansion efforts and validating their customer profiles.
“I can tell you from experience that the data is accurate. It points us in the right places. And I sincerely believe that gives us a strategic advantage over our competition because it helps us prioritize our efforts, really helps us focus on the right places,” said Allyn Taylordirector of development and construction at Pollo Campero.
“For more than a decade, global enterprises have trusted Near to provide the answers to the critical questions they need to make them more competitive and win in their respective markets,” said Gladys Kong, COO at Near. “Now, in partnership with BI Spatial, we continue to help companies seize the opportunity in a time of rapid change to grow and succeed.”
Phone book by Major Malls, Inc., or DMM, has been a leading source of comprehensive and accurate data on major malls and shopping centers for over 35 years. DMM catalogs and updates details on over 8,500 major malls and shopping centers in the United States and Canada that have a gross leasable area of approximately 200,000 square feet and above or that are significant specialty/mixed-use lifestyle properties. In addition to providing a comprehensive list of center details and 42,565 contacts, DMM also focuses its attention on the retail components of each center, or mall, maintaining over 300,000 national and regional channels, as well as independent and local retail stores. DMM engages with the market through direct licensing or its subscription platform, ShoppingCenters.com.
BI Spatial was able to use Near’s mobile data as a catalyst to develop a mobile analytics product and shopping areas for over 7,800 major malls and shopping centers in the United States for Directory of Major Malls. Using BI Spatial’s proprietary Precision with Privacy (PwP) methodology, BI Spatial was able to add address-level Prizm segments to more than 70 million Near devices while maintaining each device’s spatial anonymity.
“We chose BI Spatial for its expertise in using Near’s mobile location data combined with broad demographic data,” said Tama Shor, President of the Directory of Large Shopping Centers. “It’s a game-changer in the sense that it can provide much more actionable, buyer-centric insights into the property, and opens up new kinds of opportunities to use the data.”
The results of the engagement provided a quarterly file of mobile traffic observations and unique visits to a 70% shopping area, as well as the top PRIZM segments that contribute to activity in each center. DMM subscribers now have specific and accurate answers to questions such as “how far does a center shoot?” and “Do shoppers cross major rivers or mountain ranges to shop?” The inclusion of images of shopping areas, tourist traffic, lifestyle behaviors and broader demographic data also gives shoppingcenters.com subscribers a better understanding of more than just what is happening, but who is actually visiting.
“By incorporating Claritas data into our close PwP process, we have created space for DMM, ShoppingCenters.com and its subscribers who were previously only occupied with customer intercept studies. The benefit of our approach is that DMM subscribers and licensees can compare thousands of centers on a single, easily accessible and affordable platform that compares relative volume, visitor profiles, trade areas and geographic reach. something like that with such precision,” said Andy MonclaPresident at BI Spatial.
About BI Spatial
BI Spatial brings more than 30 years of expertise in the field of Spatial Business Intelligence and nearly a decade in Mobile Analytic arena in a variety of industry segments, including retail, restaurants (RSQ and full service), grocery, banking, education and hospitality. Learn more here: https://www.bispatial.com/
Near, a global SaaS leader in privacy-focused data intelligence, operates the world’s largest source of intelligence about people, places and products. Near processes data from over 1.6 billion unique user IDs, in over 70 million locations in 44 countries to enable marketing and operational data managers to reach, understand and market in trust consumers and optimize their business results. With offices at Los AngelesSilicon Valley, Paris, bangalore, Singapore, sydney and Tokyo, Near serves large companies in the retail, real estate, restaurant, tourism, technology, marketing and other industries. For more information, please visit https://near.com
SOURCE Near North America, Inc.