McDonald’s uses Workplace for crew communications

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McDonald’s Corp. has operated Meta’s Workplace at its company-owned restaurants and offers the platform to franchise units in select global markets, the companies announced Thursday.

Chicago-based McDonald’s, which has about 40,000 restaurants in more than 100 countries, provides the Workplace platform to employees, including frontline workers, as a communication and shift management tool, said the spokesperson for Meta, which also owns Facebook and Instagram.

Heidi Capozzi, global head of human resources at McDonald’s, said in a Workplace blog post, that “we know that the employee experience directly feeds the customer experience and we are committed to being exceptional in both areas.

“By offering Workplace as a resource for those at the heart of our restaurants,” Capozzi said, “we and our franchisees can facilitate the growth and success of the crew in their work, and build deeper, more meaningful connections. with their teams.

Workplace said McDonald’s needed an engagement platform that was accessible and allowed restaurant employees to engage on mobile, whether it’s for training during shift downtime or to make connections. social with colleagues.

Workplace said it gave McDonald’s secure access to information and resources directly on users’ phones.

“During an initial pilot of Workplace in McDonald’s restaurants in Spain, restaurant teams were able to not only quickly access relevant and timely operational and business information, but also share tips, tricks and best practices. practices in the restaurant,” Workplace noted.

René Mirá, a Spanish McDonald’s franchisee, said: “Workplace has been fundamental in helping us communicate throughout COVID, thanking our teams and being able to update them on safety measures and changing regulations impacting our business.

Workplace is used to drive employee engagement at McDonald’s company-owned restaurants and participating franchise restaurants in 11 markets across Europe and Asia-Pacific, such as Australia, New Zealand, Poland, Portugal and Slovakia, as well as in various company-owned restaurants in the United States.

In Portugal, 73% of restaurant users are active on a weekly basis and in Spain, 140,000 messages are sent on Workplace each month. Additionally, in Australia, over 100,000 accounts have been claimed with 85% weekly active users.

Throughout 2022, Workplace said plans include five additional markets and targets through 2023, including Austria, Belgium, Canada, Saudi Arabia, Switzerland and the UK.

Workplace said it also offers a knowledge library where crew members can reference training, local marketing or promotional materials, and business updates.

Contact Ron Ruggless at [email protected]

Follow him on Twitter: @RonRuggless

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