Marco’s Pizza signs a multi-unit agreement

0

Marco’s pizza, the nation’s fastest growing pizza brand*, announces the signing of a multi-unit agreement that will bring seven new stores to the Roanoke and Lynchburg areas of Virginia over the next two and a half years. Multi-unit expansion with existing franchisees continues to drive Marco’s overall growth strategy as the brand recently reached development and sales milestones with the sound opening 1100e shop and exceeding $1 billion in annual system-wide sales.

Franchisees Brandon Hudson and Damion Mason have been friends for 20 years and have been with Marco for over five years. The duo plans to develop the Greater Lynchburg and Roanoke areas of Virginia while growing their Marco’s portfolio. They currently have eight additional stores in development across the state, including a new store slated to open by the end of this year at 5817 Midlothian Turnpike in Richmond.

The Best Friends team found great success in the Richmond market and jumped at the opportunity to expand into the Roanoke and Lynchburg areas as untapped markets for Marco’s. Due in part to Marco’s already successful presence in Greater Lynchburg, combined with an underdeveloped Marco market in Roanoke, both cities showed prime potential to add to the multi-portfolio. Hudson and Mason units in Virginia.

“Damion and I grew up with Marco’s, joining when there were 700 stores to now with 1,100 stores and counting,” Hudson said. “Expanding the brand as it grows means we can help share Marco’s quality product with even more people. As one of the largest African American multi-unit operators of the brand, we are excited to continue sharing our legacy for our families and the community.”

The first of Marco’s seven locations planned for Roanoke and Lynchburg is set to open by the end of this year, with the next three to follow in 2023 and all seven to open over the next three years.

“Over the years and through various business ventures, we have learned that entrepreneurial success is much easier when you are associated with someone you trust and when you help to further develop a brand that is on the same fast track of growth. Although we have had strong performance with our existing Marco’s locations, the brand’s recent record success in national sales and development speaks for itself, and has created increased potential for the brand. multi-unit franchise opportunity,” added Mason.

Marco’s now has 1,100 stores in 33 states, with locations in Puerto Rico and the Bahamas. The brand is on track to climb the ranks as Nation’s Restaurant News Top 500 report shows Marco’s had the highest percentage change in sales year over year (+18.2% ) against the Top 4 Pizza Brands in the Country**, making Marco’s the #5 Pizza Brand in Systemwide Sales in America.

With strong growth and performance, Marco’s now aims to become the #4 brand in pizza, as it saw a 12.8% increase in average unit volume (AUV) year-over-year and Marco’s top 50% franchise stores generated $1,198,201 AUV for 2021***.

Marco’s franchise expansion also continues to accelerate with over 200 stores in various stages of development and over 350 agreements signed. Company leadership favors investments in improve the franchise development programnew technologies, staff, strategic vendor partnerships, national multi-channel advertising, and more, all with the goal of maximizing franchisee profits while meeting the needs of today’s modern customers.

For example, Marco’s recently announced the investment of millions of dollars in technology innovations over the next few years designed to create business efficiencies, maximize order growth and improve customer experience. Investment areas include AI-enabled voice-to-text command and automated promise times, integration with third-party delivery services, migration to a 100% cloud-based order management systemas well as testing new operational equipment.

For more information on Marco’s Pizza franchise opportunities, visit https://www.marcos.com/franchising/ or call 866-731-8209 to speak with Shannon IversonVice President of Franchise Sales.

ABOUT MARCO’S PIZZA
Marco’s Pizza is America’s most loved and trusted pizza brand, according to the 2019 Harris Poll EquiTrend® study. Based in Toledo, Ohio, Marco’s Pizza is the fastest growing pizza brand in the United States. Marco’s was founded in 1978 by Italian-born Pasquale (“Pat”) Giammarco and strives to provide a high-quality pizza experience, known for its homemade dough and three signature fresh cheeses. The company has grown from its roots as a beloved Ohio brand to operate more than 1,100 stores in 33 states with locations in Puerto Rico and the Bahamas. Most recently, Marco’s Pizza was ranked #2 in the Pizza category of Entrepreneur magazine’s 2022 “Franchise 500” rankings and #4 in the fastest growing category of Restaurant Business’s 2021 “Top 10 Fastest Growing Chains” rankings. . Other recent accolades include a first appearance on Newsweek’s “America’s Best Customer Service” pizza chain list in 2022, ranked No. 40 on QSR’s Top 50, and five consecutive years on the prestigious “Top 500 from Nation’s Restaurant News. .

*Marco’s Pizza is the fastest growing pizza brand based on year-over-year unit growth, according to the NRN Top 500 US Restaurant Ranking LSR Pizza Segment 2021.

**Nation’s Restaurant News has partnered with Datassential and its Firefly data platform to provide in-depth insight into the performance of the Top 500 restaurant chains.

***Based on the average unit volume of our top 50% franchise stores for fiscal 2021. Based on fiscal 2021, 146 of the category’s 389 franchise stores (38%) met or exceeded this average . This information is contained in point 19 of our FDD 2022 – please refer to our FDD for full financial performance information. Results may differ. There is no guarantee that a franchisee will perform as well.

Share.

About Author

Comments are closed.