Los Pollos Bros. expands its restaurant brand with the franchise

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A High Desert business owner who successfully opened two Los Pollos Bros. restaurants. amid the COVID-19 shutdown, is poised to expand his family chicken empire.

Jose Perez told the Daily Press he had been allowed to start franchising his restaurant, which was built on the cornerstone of his specially marinated rotisserie-style chicken that takes almost three hours to cook.

“My interest in franchising started to grow after we opened our third restaurant last year,” Perez, 40, said. “This interest was fueled when I was inundated with requests from customers asking me to open stores in different parts of the High Desert and Southern California.”

Perez quickly began researching how to grow his brand through independent operators willing to maintain the quality and service featured at his restaurants in Apple Valley, Hesperia and Victorville.

Join the Los Pollos Bros. family.

Franchisees will need the passion and understanding that the Los Pollos Bros. brand. includes a full menu of items made daily, in-house and from scratch, Perez said.

Some of the menu items include tacos, burritos, taquitos, nachos, quesadillas, sopes, beans, rice, menu bowls, boneless wings, and rotisserie-style chicken meals.

Storefront franchise opportunities can range from an investment of $244,800 to $532,000, which includes a one-time franchise fee of $30,000.

The initial investment covers many of the essential expenses associated with opening a franchise location, such as fixtures, furnishings, inventory, and the construction of any leasehold improvements.

Franchisees are required to pay 6% of the store’s gross sales on royalties and advertising costs.

New store operators will be required to participate in a 59-hour training program that includes all aspects of the company’s business model, including menu, food pricing, cooking techniques, and more.

Perez hopes the challenges he faces in the restaurant industry — such as fuel prices, inventory costs and employee retention — will be alleviated for potential franchisees.

“The franchise world is new to me, so it’s going to be a while before it takes off,” Perez said. “I hope the good people who believe in what we do will join the Los Pollos Bros family.”

Jennifer, the restaurant manager of Hesperia Pollos Bros.  with the restaurant's specially marinated rotisserie-style chicken.

History of Los Pollos Bros.

Perez opened his first restaurant in 2005 under a different name and model. Ten years later, he transformed his restaurant, including changing its name to Los Pollos Bros.

In 2020, Perez opened the Apple Valley location in a closed Taco Bell just as state officials were ordering nearly 40 million Californians to stay home to help slow the spread of the coronavirus.

At the time, businesses closed or remained open with restrictions, school districts suspended classes, gyms and movie theaters were closed, and many filed for unemployment.

Perez said he could have postponed the opening, but realized that many of his employees were struggling and needed a paycheck.

Perez credited his first drive-thru location as the secret ingredient that allowed the Apple Valley store to open.

During a visit to the store, Perez showed off the heart of the kitchen: two commercial chicken roasters that retail for nearly $20,000 each.

“One of these rotisseries will cook 56 chickens every 2.5 hours,” Perez said. “They come out hot and dripping with flavorful juices.”

In 2021, Perez opened his third restaurant inside the building that once housed the Cancun Mexican & Seafood restaurant on Main Street in Hesperia.

The 2,900 square foot restaurant is unique from its Apple Valley and Victorville locations, as the Hesperia location offers a larger indoor dining area, patio seating and a full bar.

Each location’s opening has come with a different set of hurdles, Perez said. For Hesperia, the challenges include the bar itself, which offers wine, beer, mixed drinks, and a variety of bar food, such as boneless wings and chicharrones (fried pork rinds).

The Hesperia Los Pollos Bros. is located at 15550 Main Street. The Apple Valley Restaurant is at 12218 Apple Valley Road, Suite 201. The Victorville location at 12190 Hesperia Road.

Daily Press reporter Rene Ray De La Cruz can be reached at 760-951-6227 or RDeLaCruz@VVDailyPress.com. Follow him on Twitter @DP_ReneDeLaCruz

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