Matt Stafford of the Super Bowl champion Los Angeles Rams will help Little Caesars launch its NFL sponsorship. / Photo courtesy of Little Caesars.
Detroit-based Little Caesars is turning to a former Detroit-based football player for their new NFL sponsorship.
Matthew Stafford, who quarterbacked the Detroit Lions for years before being traded to the Los Angeles Rams before last season, will appear in the first Little Caesars football-themed commercials as he pitches his multi-year contract to be the official pizza of the NFL. The Rams won the Super Bowl last year with Stafford.
“As a leader in the pizza business, it made perfect sense for Little Caesars to partner with a leader on the court, the most recent Super Bowl champion quarterback,” said Greg Hamilton, senior vice president. of Little Caesars marketing, in a statement.
The first TV spot will feature Stafford in a boot camp-like setting with Little Caesars employees and football fans, “practicing” to get a Little Caesars pizza. The ad was created in partnership with creative agency McKinney.
The announcement comes as Little Caesars resumes sponsorship of Pizza Hut, which was the NFL’s official pizza for three years after taking over from Papa John’s, whose years-long relationship with the league ended in a argument over kneeling players during the National Anthem.
For Little Caesars, the nation’s third-largest pizza chain with 4,100 locations in the United States, the deal is an opportunity to further strengthen its delivery business. The company launched its new digital ordering platform and delivery services in 2020. The delivery comes alongside its strong takeout business, fueled by its “Hot-N-Ready” pizzas being prepared.
“Working with Little Caesars has been a great experience,” Stafford said in a statement. “I had a great time taking a look at some of the amazing things they have planned as the Official Pizza Sponsor of the NFL, including this ad.”
The company plans to begin sponsorship with a contest offering prizes including tickets to the upcoming Super Bowl. Customers who order a pizza before a match will automatically be entered into the contest. The “Pizza!” Pizza! The pre-game promotion begins on the first day of the season, September 8.
Little Caesars will also showcase a charity venture showcasing its “Love Kitchen,” a restaurant on wheels that will visit NFL event cities this year to serve communities in need. This effort begins in Los Angeles on Wednesday, September 7.
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