Ghost kitchen tech company Kitchen United announced a $100 million Series C funding round on Monday, with new investors from a variety of industries including Restaurant Brands International, parent company of Burger King, supermarket company, Kroger Co ., Simon shopping center company and convenience store chain, Couche-Tard / Circle K.
To date, Kitchen United has raised $175 million and has included high-profile fundraisers including retired NFL quarterback Peyton Manning, who also contributed to this Series C round of funding.
“This Series C funding further solidifies Kitchen United’s leadership position in the industry,” Kitchen United CEO Michael Montagano said in a statement. “Kitchen United uniquely sits at the intersection of technology, food and real estate. Our solution serves as the technology and physical infrastructure revolutionizing centrally located fulfillment centers by streamlining out-of-the-box ordering and consumption. To this end, we are delighted to partner with leading investors in the grocery, convenience, restaurant, shopping mall, packaging, logistics, distribution, automation and urban and suburban real estate development.
Other companies investing in Kitchen United this time around include B. Riley Venture Capital, a subsidiary of B. Riley Financial, shopping center developer Phillips Edison & Co. and supply chain manager The HAVIGroup.
“We see many business opportunities in the partnership with Kitchen United as it prepares on a massive scale,” Kevin Lewis, chief marketing officer of Alimentation Couche-Tard said in a statement. “We believe this company sets itself apart from other players in the industry with its centralized locations, format offerings, experienced management team and mature technology stack – which align with Circle K’s mission to make our customers’ lives a little easier every day as we work together to shape the future of convenience.
This diverse set of investors proves that shadow cooking and offsite technology extend beyond chain restaurants and can be useful in the retail and entertainment sectors. Kroger has already opened several Kitchen United restaurants in its stores, further blurring the lines between retail and hospitality. In February, Simon Malls announced its partnership with Kitchen United to open virtual restaurants in malls, with test sites launching in California and Long Island.
Kitchen United will continue its expansion plans in Los Angeles, New York, Chicago and Texas, with continued expansion into other markets. The company also continues to add brands to its digital ordering platform, which now includes Burger King, Popeyes, Chick-Fil-A., Portillo’s, Panera Bread, Dog Haus, Wingstop and Brinker International.
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