How Your Restaurant Can Use Social Media to Improve Business Success |

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Boosting your social presence (or simply adding social media to your marketing mix, if you haven’t already) can make a huge difference when it comes to increasing awareness of your restaurant, generating engagement with your menu and attract more customers.

By Abhinav Kuru, CEO of JoyUp – 7.6.2022

Social media plays a crucial role in business today, whether your restaurant currently has an active social media page or not, your business is being discussed online. In fact, according to a study conducted by MGH, 42% of users use a restaurant’s social media page to decide whether or not to dine at that restaurant. To run your business more successfully, it is important to manage and improve your social media presence.

Why should restaurants use social media? Here are some compelling reasons.

Social media helps customers find (and promote) your restaurant. Today, not having an online presence on popular social networks can mean that your business is invisible to many customers who might find it and who might also promote your restaurant for free. According social media today, 30 percent of millennial customers are actively avoiding restaurants with a low Instagram presence, and 59% say they often check menus online.

Social media can be used to target local populations and tourists. Social media platforms such as Instagram, Facebook and even Twitter allow customers to find local restaurants. If a brand isn’t active on these platforms, chances are customers won’t find it — or visit their restaurant. Be sure to add your location information in bio and social media posts. Plan a budget to launch advertising campaigns on Facebook targeting tourists.

Social media can help build customer loyalty. Customer retention is highly dependent on your services inside and outside your restaurant. Use the comments section and direct messages to start conversations, answer their questions, lovingly respond to their affection for your unique dishes. This helps you attract new customers and discover the dishes and services that interest them the most.

Social media can provide information and add professionalism. Social media platforms allow you to promote relevant information, such as contact number, location, new menu additions, events, special offers, rewards and recognitions. It shows professionalism and concern for giving your guests the best experience.

Social media can be an effective promotional channel. Social media is more affordable than offline advertising. Most of the time, it’s totally free! Studies show that 69 percent of millennials take a picture of their food before eating it. And most of these photos end up in various formats on social media platforms. Pay close attention to these and make sure to respond to them in a timely manner.

Make it happen

Here are some marketing tips to promote your restaurant.

Take control of your photos and videos. People like to see photos and videos of food because if something doesn’t look appealing, we won’t eat it.facebook-boost-post-2.png

Use food-related hashtags in your posts. Hashtags make your content visible to people who wouldn’t otherwise see it. This creates awareness of your content on social networks. Social media users can browse hashtags on Twitter, Facebook, and Instagram. Here are some examples of food-related hashtags to get you started: #Foodie #EatingfortheInsta #ForkYeah #FoodLover #Yum #FoodPhotography

Boost Facebook posts with locals and tourists. Using Facebook’s “Boost Post” button is the easiest way to expand your reach with just a few clicks and a few dollars a day. To do this, publish a regular post on your Facebook page. Next, you’ll see a “Boost Post” button that you click on and then select the goal for your boosted post.

Make it easy to view your menu and book a table. If people like what they see on your restaurant’s social media pages, they’ll want to visit. You can make this easier for future diners by including a link to your table reservation or menus from your social media profiles. special offer.png

Offer visitors an incentive to leave a review. As a recent study suggests, 73% of people trust a local business more based on their positive reviews. To save time, you can schedule posts on your Google My Business page, asking past customers to leave a review. You can even give incentives for it – like discount codes, cash on future meals, for example, or free desserts.

What social platforms?

Which social media platform(s) should you use for your restaurant? As a restaurant owner, ask yourself these questions:

Where does my target audience spend their time? Consider the demographics of your target audience and how they correlate with the attributes of different social channels. If your customers lean towards younger people, they may be less likely to be active on Facebook and more likely to use Instagram and TikTok instead.

Which channel matches my brand? If your restaurant is very fancy, Facebook, Instagram and Pinterest should be at the top of your list. If he’s engaged in social causes, you might want to be more active on Twitter. Finally, if you want to experiment and create trends, TikTok should be your channel of choice.download (3).png

Can I better present my restaurant through videos or images? Facebook, Instagram and Pinterest are great for pictures! But, if you want to experiment with short-form videos, your choice should be between TikTok and Instagram.

Use a content calendar to give you a better perspective of your overall marketing strategy. You will be able to align the topics of your posts with your social media and email marketing content. Also, it will help you to fill content gaps and prevent you from missing the mark of your content. (The JoyUp Social Planner Restaurants have been shown to save more than 30 minutes of related business activities each day, or up to three hours per week.)

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Here are some social media marketing best practices based on our extensive experience working with restaurant customers.

Focus on content planning. Deciding what kind of content you want to post online is essential. You can post engaging content like a recipe for making one of the mocktails you serve. Exciting content keeps people coming back to your social media and also to your restaurant.

Ensure the regularity of publications. It is also important to update your social media profile regularly and continuously. This practice will help ensure that people continue to see your restaurant on their feeds. If you are erratic with your posts, your customers might forget about you. Your goal is to be noticed, and consistency helps you get there.

Aim for originality. Being original is imperative. Messages you share online should be freshly selected. People love originality. Posting something new and different is the best way to grab their attention and engage with more people.

Track your success. Posting on social media is not enough, you need to track and analyze whether social media marketing is working well for you or not. This helps you understand if you need to invest more time in your social media account to engage more people.

Boosting your social presence (or simply adding social media to your marketing mix, if you haven’t already) can make a huge difference when it comes to increasing awareness of your restaurant, generating engagement with your menu and attract more customers. Today, restaurateurs cannot afford to ignore the impact of digitalization across all channels, including social media. Building a strong social media presence can be instrumental in increasing sales and overall business growth.

Abhinav Kuru is the CEO of JoyUp, based in San Diego, CA. JoyUp is a SaaS platform that helps restaurants with commission-free ordering and 360-degree marketing to power marketing channels into order-taking engines. Start today with JoyUp and reap the best results in your return on investment.

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