How technology helped transform the restaurant industry | modern restaurant management

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Technology has helped transform most industries and the restaurant industry is one that has been hugely impacted by the rise of new technologies. From apps like JustEat to contactless payments and online table reservations, advancements have helped make restaurants more accessible and profitable.

Advancements have helped improve customer service, customer experience and business management. Here we will see how it was:

reservation system

In the past, if you wanted to reserve a table in a restaurant, you had to call the restaurant to guarantee your seats. During busy times, this could have meant you were on hold for a long time. Worse still, you may have shown up at the restaurant and had to wait in the lobby. This is a major dissatisfaction for customers, which will degrade their overall experience.

Thanks to online reservation systems and reservation managers, this is no longer the case. Customers can simply click on the relevant tab on a restaurant’s website or app and book a table for a time that suits them, improving the restaurant’s customer service.

Not only that, but since it’s a 24-hour service, you can save on labor, while customers can book at a time that suits them, which means you could be more likely to receive bookings. With such a tool, chances are you have data to track every booking, allowing you to plan and grow your business.

Payment

Card dispensers allow you to use your bank card to carry out your transaction with ease. This means you no longer need to carry cash on you to pay for your food. It also means that there is a much higher chance of selling your product, as the customer won’t worry about how much money they have physically on them. Research has found that there is a greater willingness to pay when debit/credit cards are used instead of cash. This is especially the case when it comes to indulging and eating unhealthy foods due to impulse buying.

Inventory management

Of course, the technology has benefited the overall experience from a customer perspective, but behind the scenes it has also helped a lot. The majority of restaurants now rely on technology to keep their inventory levels accurate. This allowed them greater visibility of their assets almost immediately. Employees can submit and view their inventory directly through a device, improving efficiency and accuracy.

Return

Sites such as Trip Advisor are a great way for the public to plan their next trip. Receiving a certain number of top ratings on review sites like this can lead to increased traffic to your restaurant. For many, they may not have heard of your establishment, but great reviews can nudge them in your direction.

Social media analysis

There are two reasons customers will continue to use your service: the food and the staff. If customers enjoy the dishes and the atmosphere, they are likely to return in the future. With social media analytics, you can find out exactly what customers are looking for and tailor your business to those desires.

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For the majority of restaurants, responding to social media comments allows the customer to appreciate your brand and build a connection. However, if you are unable to respond to all responses, self-service analytics tools allow you to collate all responses so you can get an overall impression of the audience and what they are saying. .

Special offers

The internet is a great place to let your potential customers know about all the great deals you have to offer. It could be the difference between them choosing you or going to a competitor. Flyers are another great way to pitch your offerings to your target audience, so many local restaurants are taking advantage of them. mailbox distributionservices. On these flyers, many establishments include an online discount code to entice recipients to visit or order from them.

fast food industry

It’s not just sit-down restaurants that are benefiting from advances in technology. Mobile ordering has made it extremely easy for consumers to buy their food on a whim. Thanks to apps like Just Eat, you can now browse a range of takeaways and quickly order – and pay for – your meal how and when you like it.

More than 10 million people placed an order using the app last year, while 2017 saw the company’s revenue increase by 45%. This led to £1.9bn being spent on fast food via the app during the year.

With technology set to become more and more advanced, restaurants will likely have many new avenues available to them in the near future to advance. Whether they choose to pursue them is up to them, but for those who don’t, the end could very well be near.

Sources

https://www.clocksoftware.co.uk/blog/Benefits-of-online-booking-systems.html

https://www.fastcasual.com/articles/7-technologies-transforming-the-restaurant-industry/

https://research-api.cbs.dk/ws/portalfiles/portal/45532821/jonas_hedman_do_consumers_pay_more_using_debit_cards_than_cash_postprint.pdf

https://www.independent.co.uk/news/business/news/just-eat-latest-results-revenue-profit-expansion-customer-takeaway-food-delivery-hungryhouse-a8241591.html

https://www.gatherhere.com/technology-helping-restaurants-grow/

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