Greene Turtle BBQ and Clark Crew Unite as Entrepreneurial Dining Powerhouse


Greene Turtle BBQ and Clark Crew Unite as Entrepreneurial Dining Powerhouse

New holding company – ITA Group Holdings – adds Clark Crew BBQ to portfolio of concepts including The Greene Turtle and Founder Growth Platform

Colombia, MD ( The Greene Turtle Franchising Company created a new holding company structure – ITA Group Holdings LLC (ITA). Today, the innovative parent company announced that it has acquired the Oklahoma-based company Clark Crew BBQ, to add to its growing portfolio. Clark Crew BBQ is founded and run by Travis Clark, who has won more BBQ Grand Championships than any competitor in history over a six-year period.

The acquisition was completed simultaneously with a recapitalization of the company, with debt provided by Sandy Spring Bank and Pelham S2K. After the transaction, ITA will own The green turtle – a restaurant and sports bar based in Maryland – Clark Crew BBQ and the Founder Growth Platform (FGP), which invests in and supports promising founders and concepts. FGP has partnered with six fast-casual brands to date. ITA’s goal is to leverage the entrepreneurial energy and knowledge of the founders across all concepts in its portfolio.

This year, The Greene Turtle will build a record four company-owned units. Additionally, ITA will build six FGP units – for a total of 10 within the year – marking the fastest unit growth ever in The Greene Turtle’s 46-year history.

“For the first time in Greene Turtle’s history, we have completed the acquisition of a new concept and added significant immediate scale to the business,” said Geo Concepcion, CEO of Greene Turtle. “This is an extremely important step in the rapid growth of our business and puts us in an excellent position to continue executing our long-term plan. We’re proud to join forces with Travis and the Clark Crew BBQ team and are excited for what’s to come with ITA’s impressive roster of concepts and leaders.

As part of the deal, Clark is now a partner of ITA and will serve as president of the award-winning barbecue brand, overseeing and directing all operations. Clark and Concepcion previously worked together when Concepcion served as chief operating officer of Famous Dave’s. The duo’s shared competitive spirit and desire to create something new and special in the restaurant industry led them to come together.

The recent launch of FGP by ITA made the perfect time to bring Clark and his concept into the fold. ITA can now support Clark in growing his brand, and Clark can, in turn, support other founders in building and scaling their brands through FGP. Founders who are part of FGP are encouraged to help out in various areas of the portfolio, such as kitchen and operations, as ITA continues to improve the overall quality of its concept offerings.

“My team and I are thrilled to bring Clark Crew BBQ’s World Championship BBQ together with The Greene Turtle to become a powerhouse,” Clark said. “These are companies with a passion to succeed, to win and to be the best in the business. I’m also excited to build on what we’ve learned over the past few years and help other entrepreneurs, who are starting to build their brand, make that dream a reality.

For more information on the green sea turtle, visit

The green turtle: Eat a lot. Drink well. Leave happy.

About the Green Turtle

Founded in 1976 in Ocean City, Maryland, The Greene Turtle has become the local community’s hangout for all ages, serving great food and drink in a fun, laid-back atmosphere based on excitement and togetherness. Sport. The high standard of customer service, culinary menu and branded local beers ensure that The Greene Turtle remains near and dear to the hearts of customers. With a flair reflecting its Maryland origins, The Greene Turtle’s food isn’t your typical “sports bar” fare. The full menu includes bowls, tacos, crab cakes, desserts and more. For more information, please visit and follow The Greene Turtle on Facebook, instagram and Twitter.

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