LONG BEACH, Calif., May 19, 2022 (GLOBE NEWSWIRE) — Frank, the video review app that connects businesses to their local communities, has partnered with the California Restaurant Association (CRA) to help California restaurants promote their businesses. franki is at the forefront of user-generated video experiences, creating a new opportunity for the industry – by developing lasting and deeper connections between businesses and customers in their communities, while simultaneously rewarding creators for sharing their experiences with subscribers.
The need for user-generated content (UGC) in the form of authentic online reviews is growing: 96% of customers prefer to learn more about a brand through a short video, while 88% want to see more brand videos in the future, which is especially relevant for restaurants, where food and ambiance videos can entice potential customers to visit. With franki, ARC prepares its members for future success and listens to both what their members want and what their clients want.
“Videos give potential new customers a better look at the full restaurant or bar experience before they even walk through the front door,” said Michael Doerr, COO, ARC. “Franki empowers our members to use their customers’ experiences to show what their company does best, and empowers potential customers to make their own decisions instead of being inadvertently influenced by someone’s written point of view. ‘one else.”
Video is a seamless way to help restaurants build trust with engaged users. Franki’s simple, yet powerful interface connects potential customers to businesses and allows businesses to market to potential customers, risk-free.
“User-generated reviews have become the most trusted and credible source of information for consumers,” said Eugene Varricchio, CEO of franki. “ARC’s commitment to helping its members grow their businesses in meaningful and authentic ways makes it a valuable partner for franki. franki turns customers into passionate creators, who share videos to engage future customers, creating a positive cyclical effect on business. »
Helping small businesses connect with their local community has been a key driver of franki’s mission from the start. Currently, small business owners can claim their business here and access real-life experiences shot at their facility to market their business. Consumers can download the franki app and access thousands of trusted, candid reviews in their city.
About Franki Global – befranki.com
Franki Global are the creators of franki, the video-based review app that connects businesses to their local communities. Available now on iOS and android, franki offers an all-in-one solution for clients and business owners to create, present and encourage honest video reviews. For more information on the franki app and Franki Global, visit befranki.com or follow the brand on instagram.
About the California Restaurant Association
The California Restaurant Association provides ultimate access to the resources and support restaurant professionals need to lead successful businesses while serving as conscientious members and contributors to an unprecedented industry. California is home to restaurants and bars that generate more than $72 billion in sales and employ more than 1.4 million workers, making restaurants an indisputable engine of the state’s economy.
Evergreen & Oak on behalf of franki