It would be an understatement to say that the food industry in Egypt is absolutely enormous, with a new shop, stall, restaurant or franchise opening every five feet of each other and gradually transforming the street topography of Cairo into a labyrinth designed to trap gourmets.
To help these companies stand out, Foodics, a regional startup that introduces its first cloud-based restaurant management in Egypt, with end-to-end solutions to meet the needs of all restaurateurs. Their ultimate vision? Create a complete restaurant management ecosystem that allows owners to seamlessly manage their operations and grow their business. They have already processed over 6 billion orders in the MENA region since its inception in 2014, and after their record $170 million increase, they are bringing some of that logistics magic locally.
Look at this guy in one of their commercials for example. We all know one of these guys. Sitting in the tenth cafe down the block, making us wonder what exactly gives him the edge? He pulls out the iPad and demonstrates how much easier running a hectic cafe can be when you have all the resources you need at your fingertips. It’s basically turned the whole thing into a cup of tea, or a piece of cake if you will.
With their humorous take on the F&B industry and how they’ve helped streamline it for business owners across the country, and a 360-degree campaign that gets us looking for them on billboards, in online and on the radio, Foodics shows us all just how they’ve managed to fit into this gastronomic pandemonium we call Egypt, catering to all segments of the industry, from traditional restaurants to bakeries to food trucks and even non-food micro-retailers (can we show some love to our non-food micro-retailers please? Thank you). If you want to know more about what they do, just visit their site at www.foodics.com