Conscious Capital Growth and Principal Partner of Squeeze Juice Company


Conscious capital growthtoday announced their partnership with Based in Louisiana Main squeezing fruit juice companythe franchise concept taking the health and wellness juice category by storm, and the partnership’s plans for rapid expansion in the United States and eventually worldwide.

Conscious Capital Growth, led by franchise veterans Heather Elrod, former CEO of Amazing Lash Studio, Christo Demetriades, a tenured global franchise director, and their team of advisors can spot a concept with exceptional potential when they see one. This is what led them to partner with Main Squeeze Juice Company, a brand that has established itself as the hottest trend in health and wellness.

“What drew us to Main Squeeze was that the concept is a clear game-changer and the team is committed to helping people get healthy and stay that way. The success they are experiencing proves that they have a winning formula. Now is the time to accelerate expansion, and that’s where we come in,” said Heather Elrod, Managing Partner.

Offering 100% plant-based cold-pressed juices, smoothies, bowls, toast and more, Main Squeeze has over 30 locations open and over 50 in development. Early on, the family business caught the eye of former New Orleans Saints wide receiver, Hall of Famer and Super Bowl XLIV champion Marques Colston, and current Miami Dolphins bettor, Super Bowl champion. XLIV and Pro Bowler Thomas Morstead. Both are supportive of the brand and this new partnership which aims to accelerate store growth and leverage this expansion to further enhance their high value unit economics.

Main Squeeze Juice Company CEO Thomas Nieto said, “Working with Conscious Capital Growth will add fuel to the already fiery fire that is Main Squeeze. Together, we plan to dominate the juice category so more people can experience our products and live healthier lives. Our mission is to make health easier and we’ve cracked the code on how to do it, creating raging fans everywhere we go.

The partnership is the culmination of months of due diligence and talks to first understand why customers love Main Squeeze, and second, to uncover the specific operational and financial requirements for rapid expansion. “Organizations like Main Squeeze Juice Company don’t need us to pick up the slack. They want wisdom, experience and a team that can shorten the growth timeline so that the core team can focus on supporting franchisees and customers,” said Christo Demetriades, Managing Partner.

Conscious Capital Growth will work with the current Main Squeeze Juice Company team to accelerate franchise sales, real estate development, business intelligence, training, marketing and innovation with the goal of serving more people across more markets and to propel the brand to the rank of industry leader.

About Conscious Capital Growth

Conscious Capital Growth, based in Scottsdale, Arizona, exists to make it easier for owners, especially franchisors, to grow a business. The company’s unique platform includes experienced executives, industry advisors, instant infrastructure and access to capital. The company’s experienced team brings decades of successful experience to the businesses it serves in wellness, beauty, pets, services, food and beverage. , education and consumer goods and retail. For more information, visit

About Main Squeeze Juice Company

Main Squeeze Juice Company is based in New Orleans, Louisiana, and has been franchising its fast-casual juice and smoothie bar concept since 2017. The original Main Squeeze, built in Lake Charles, Louisiana, enjoyed early success that inspired them to take their passion for healthy eating and healthy meal replacements to the next level. They started the franchise that same year. The company now has 25 sites open and more than 50 sites in various stages of development across the country. They plan to grow and share their mission of making health easier with more people in the United States and around the world.


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