Coach buys fitness-focused restaurant franchise


ProteinHouse, which started in Las Vegas, serves smoothies and full meals for breakfast and lunch. (via Google Maps)

Andrei Krivokrasov knows that the protein-rich dishes in his new cafe are a bit like other chains that cater to fitness freaks. But he thinks ProteinHouse is crushing the competition when it comes to taste.

“Food appeals to everyone, not just athletes,” Krivokrasov said. “And it actually tastes exactly the same as it looks.”

Krivokrasov earlier this month signed a lease on 2,400 square feet of space for its first ProteinHouse cafe at Cornerstar Mall in Aurora. The franchise, which started in Las Vegas, serves not only smoothies, but complete meals like pancakes and omelets for breakfast or salads and sandwiches for lunch.

Krivokrasov, a former JP Morgan Chase financial advisor, who now runs a young athlete training business, said he had paid franchise fees of $ 100,000 to open four ProteinHouse restaurants in the Denver area.

Krivokrasov has budgeted $ 400,000 to renovate its first restaurant, with an opening date slated for May.

The company has yet to hire an architect or general contractor for the work. Krivokrasov said he plans to hire up to a dozen employees to work at his first site.

Krivokrasov said he decided to become a ProteinHouse franchisee after trying the food at a restaurant in Las Vegas, one of two locations currently open. He said he was pleasantly surprised that the food didn’t “taste like cardboard” – unlike some of the other protein-focused restaurant chains he sampled.

The menu includes breakfast and lunch. Protein smoothies cost $ 7, while burgers, salads, and wraps start at $ 11 with a few items hitting a high of $ 16.

Guests can dine on site or order take out food. Krivokrasov said the concept also sells frozen prepared foods to customers counting calories as part of a diet and exercise program, who can purchase ready meals to eat over the course of a week or so. ‘a month.

Denver has already proven to be a fertile market for a few healthy grocery chains.

Ready Fit Go, with a menu that includes salads, tacos and pasta dishes, has five restaurants open in the Denver area and two more planned for Colorado Boulevard and Stapleton, according to its website.

MadGreens, a Colorado-based soup, salad and sandwich concept, now has a dozen restaurants in the state as well as locations in Arizona, Utah and Arizona.

And Protein Bar, headquartered in Chicago, has three stores in downtown Denver. This chain also closed a store on Colorado Boulevard.

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