The parent company of Church’s Texas Chicken and Texas Chicken has named industry veteran Joe Guith as CEO, effective Aug. 1, the company announced Tuesday.
The Atlanta-based church said Guith, a former executive at Focus Brands and Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s concepts, succeeds Joe Christina, who served as CEO and president of Church’s Texas Chicken for six years.
“I am impressed with the resilience of this brand and its ability to navigate a challenging environment over the past few years,” Guith said in a statement. “With a solid base of national and international franchisees and a number of strategic growth initiatives on the horizon, this is an exciting and defining time in the history of this great brand.”
At Focus Brands, Guith oversaw a portfolio of over 1,500 restaurants across the Moe’s Southwest Grill, McAlister’s Deli and Schlotzsky’s brands.
Previously, he held brand president positions at McAlister’s Deli and Cinnabon. Earlier in his career, Guith served as general manager of KFC’s Southern Territory, a region that included more than 1,500 restaurants and more than 200 franchisees.
The company said part of Guith’s focus will be on technology, such as the digital innovations he helped launch at McAlister’s Deli.
He has also held several positions for The Coca-Cola Co. globally, working with franchise bottlers on six continents.
“As a strategic leader with deep category expertise, Joe’s proven track record supports our efforts to build on the strong brand foundation for future success,” said Anand Gowda, Founder of High Bluff Capital Partners. , owner of Church’s Texas Chicken as well as various alternatives. investment funds managed by FS Investments.
Church’s, founded in San Antonio, Texas, in 1952 by George W. Church, and its sister brand, Texas Chicken, primarily outside the United States, have 1,500 locations in 26 countries and global markets.
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