Build your mailing list and increase your restaurant sales


With all the talk of SMS marketing, it’s essential to remember that some customers prefer not to give out their phone numbers but are willing to share their email addresses. That doesn’t mean you should stop using text messaging. However, let’s not give up on email marketing, as it continues to be a very effective way to keep in touch with your customers and keep them coming back to your restaurant for offers and their favorite dishes. But for that, you will need to boost your mailing list. Here are six ways to build an email list and take advantage of its many benefits.

Benefits of Building Mailing Lists for Restaurants

Building an email list can provide various benefits if you need to generate more customers during off-peak hours or encourage guests to pre-book for an event or special offers. Email marketing is a tool that many restaurant marketers use to connect with their customers in a personalized way. It connects businesses with their customers in a targeted way while delivering ROI and profit at a lower cost than many other forms of advertising or marketing. That is, only a few marketing categories provide the longevity that email marketing can provide. It allows you to;

  • Communicate directly with your guests on a regular basis
  • Announce special offers, events and new products
  • Create a long-lasting engagement with your guests and increase customer loyalty

A comprehensive mailing list allows you to improve your connection with your guests and your community as a whole. As mentioned earlier, you can notify customers about specials, new offers, and discounts or bring back existing customers who may not have visited the restaurant for a certain period of time. Plus, you can keep customers informed about opening hours, closings, and other timely events that impact the restaurant.

Undoubtedly, many restaurant owners rely on email as a powerful marketing tool that remains a popular way to reach customers and keep them interested and engaged. Here are some methods to grow your restaurant email list:

Loyalty apps

Creating a loyalty program can be an effective way to grow your mailing lists and entice your customers to make that extra visit to your establishment. Another restaurant trend that is becoming popular is a restaurant app downloaded to your customer’s cell phone. The cost of building and maintaining these apps has come down in recent years, making them an affordable and efficient way to not only generate online orders, but also a way to collect email addresses for our marketing list. . You can collect more email addresses when a customer downloads your app by providing reward points and savings opportunities. You are not part of a big corporate brand or franchise to create a restaurant app for your establishment. Several companies offer low-cost loyalty application development. A few quick searches on the internet can put you in touch with vendors who can develop and launch your restaurant app at a lower cost than many restaurant owners believe. These apps work like regular loyalty cards where customers can accumulate points for discounts or special offers. Additionally, an app allows customers to receive notifications or marketing messages from you.

Emails via social media channel

How about leveraging the power of social media platforms like TikTok, Twitter, Facebook, or Instagram to grow your email list? These platforms are ideal for connecting with customers and informing them of new restaurant events and menu items. For example, host an invitation-only tasting for your new menu items and ask customers to provide their email address to enter. Using form-filling ads or posts on these platforms, you can automatically collect user data when they register for an event or special offer.

QR codes to sign up for loyalty programs

The QR code helps customers navigate to your website or mobile app, or even your menu. It’s also a great way to attract customers to the restaurant’s loyalty program. Once signed up for the program, you can get their email address and add them to your list. It’s easy to integrate QR codes into the online experience on all social media sites. Customers can quickly sign up for offers when you add QR codes to your website. I also recommend placing them on your printed menu, front doors as well as on your point of sale terminal. You can also print the codes on receipts and table signs.

lead generation software

Did you know that every time a new person visits your website, it’s an opportunity to get their email address? According to TownSquare, over 70% of visitors never return to the site. An effective way to collect visitors’ email addresses is to use online lead generation software. These software are readily available, inexpensive, easy to install, and help you set pop-ups that appear before a visitor enters or leaves your website on any page. You can get hundreds of new visitors signing up each month by providing an attractive contextual offer for new users on your website.

Wi-Fi Data Capture

Who doesn’t love using guest Wi-Fi? You can take advantage of this to get the email address of customers who visit your restaurant. It’s a great courtesy and an easy way to collect customer data by asking customers to enter their email addresses before connecting them to the free Wi-Fi you offer.

Online ordering system

Third-party ordering services have become another big trend in restaurants. Unfortunately, most don’t share the customer data they collect during the checkout process. Most of these services are only interested in marketing their platform and do not use the data to promote individual restaurants. Data is gold and they won’t share it with you. Collecting data is why restaurateurs need to develop their own online ordering system to get direct orders. Adding a message to the receipt or any other material you include in the packaging of a third-party order is a great way to reach customers. Adding a great deal to the customer if they use your restaurant’s online ordering portal on your website instead of a third party is a great way to get their email address. Plus, you can save thousands of dollars in commissions your restaurant pays to these third-party ordering companies. Ask customers to enter their email addresses when ordering and add the data to your email for future marketing opportunities.

Final Thoughts

Keeping your restaurant “top of mind” with your customers is key to growing your business. Remember that email addresses and other customer data are pure gold. There are many touchpoints and email continues to be an effective and inexpensive way to market your brand. Try some or all of these techniques to grow your restaurant’s email list and build a lasting relationship with your customers. I believe you will see positive results and improve your marketing and promotion plan.

Resource Links


nSightfulnSightful – Email Marketing, Data Hygiene, Programmatic Advertising, and Mailing List Services

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